Your magazine, your business
Friday 30th July 2010
The Flyer
Your magazine, your business
Your magazine, your business
What is it?
A unique and innovative franchise opportunity…
The Flyer Franchise is a publishing business that creates, prints and distributes a high quality, glossy publication. The Flyer is delivered monthly to every home and business within a defined territory. The distribution can vary between 6,000 – 14,000 copies per month depending on the area selected for the territory.
The Flyer Franchise is a publishing business that creates, prints and distributes a high quality, glossy publication. The Flyer is delivered monthly to every home and business within a defined territory. The distribution can vary between 6,000 – 14,000 copies per month depending on the area selected for the territory.
Does it work?
An established, proven business…
The first Flyer was launched in 1997 by Managing Director Adrian Bradshaw. “After many years in media sales it became clear there was a gap in the market for a truly local monthly publication. This became clear to me after a hugely successful start with the Felixstowe Flyer in Suffolk. I then wanted to try and see if the same idea would work in a very different town. 2003 saw the launch of the Woodbridge & District Flyer, again with a high level of success so I expanded into Kesgrave and, with business associate Jon Trotter, launched into a fourth area, Ipswich. All of these titles continue to grow into very successful businesses in their own right“.
The first Flyer was launched in 1997 by Managing Director Adrian Bradshaw. “After many years in media sales it became clear there was a gap in the market for a truly local monthly publication. This became clear to me after a hugely successful start with the Felixstowe Flyer in Suffolk. I then wanted to try and see if the same idea would work in a very different town. 2003 saw the launch of the Woodbridge & District Flyer, again with a high level of success so I expanded into Kesgrave and, with business associate Jon Trotter, launched into a fourth area, Ipswich. All of these titles continue to grow into very successful businesses in their own right“.
What is involved?
How The Flyer works…
The Flyer generates income for franchisees through selling advertisements, sales and marketing messages for local, regional and national businesses and trades people. The Flyer offers a valuable source of local information
and features for the community it serves, so it is much more than just another local business directory.
What is it like?
A successful initial pilot..
We make no secret of the fact that this is a new Franchise business and although the Franchise is based on a proven business model established over ten years, we set out to test key aspects of the Franchise approach through a limited twelve-month Pilot exercise. This has just concluded and has helped us make substantial improvements in our processes, systems and procedures that will benefit all future Franchisees. This initial demonstration pilot launched a completely new Flyer territory in Suffolk (covering the neighbouring towns of Hadleigh and Sudbury) and has shown the huge potential for launching the Flyer into new areas.
Our business partner Mat Powell - the Pilot Franchisee - is a family member of a Franchise Director and played a vitally important role in testing every aspect of the Flyer system from creation of the Franchise business through to winning customers, creating a new magazine and getting it printed, published and distributed. Says Mat: "it was a massive learning experience for me and the Flyer Franchise team supported me from the very beginning. My role as a Pilot Franchisee has been to help the Flyer Franchise team identify areas for improvement in the training and support and in the day to day operation of the Franchise business. Not everything went smoothly. For example, our initial assessment of the territory for the Franchise was not quite right. After further joint research, we extended the territory to a wider distribution area and this has been very successful. A particularly good feature of the support available to Franchisees has been the regular sessions with the Flyer sales team to build the customer base and secure new advertisers."